For the fourth consecutive year, TikTok Italia is the official entertainment partner of Lucca Comics & Games, confirming a partnership that, over the years, has transformed the platform into one of the key channels for covering the festival.
In the run-up to the event, Lucca’s profile has come to life with stories from last year’s edition and, to celebrate its 60th anniversary, with the voices of six exceptional storytellers. Martina Levato, Frà Gullo, Virginia Imbimbo (Il turno di Virg), Chiara Cecilia Santamaria (BOOMfiction), Edoardo Poveromo (Needo) and Giorgio Avano (Harukay Games) are already guiding the audience as they discover the new features and unique atmospheres of the 2026 edition.
The TikTok community knows that entertainment reigns supreme on the platform and that #FandomIsForever. To mark Lucca60, those who join the in-app conversation with original content dedicated to the films, series and anime they love most, and share stories about the best fandoms ever, have the chance to win 2 Level Up tickets for Lucca Comics & Games 2026 (the post-campaign is governed by the Terms and Conditions available in the app).
To round things off, an absolute first: TikTok Shop is making its debut at Lucca Comics & Games with a dedicated space inside the Carducci Pavilion, bringing the platform’s shopping experience right into the heart of the event.
